2. Arousing curiosity (that’s to pull the casual glancer in)
3. Efficient, fast, easy to scan (that’s showing off the service)
4. Worth the investment of money and time (that’s the “What’s in it for me?”)
5. Intellectually stimulating, interesting (that’s to promise benefits)
3. Efficient, fast, easy to scan (that’s showing off the service)
4. Worth the investment of money and time (that’s the “What’s in it for me?”)
5. Intellectually stimulating, interesting (that’s to promise benefits)
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